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Sensitisation – 
raising public awareness

Childhood Cancer Switzerland regularly launches awareness and prevention campaigns. These aim to raise the public’s awareness of childhood cancer and draw attention to the needs as well as challenges of those affected.

Visual My child has cancer

My child has cancer !

In Switzerland, around 300 children and adolescents are diagnosed with cancer every year, more than half of them are infants and children under the age of four. The diagnosis is a major shock for the whole family and many parents very quickly find themselves pushed to their limits. They therefore urgently need support and the reassurance that their child will have access to the best and most up-to-date therapies.

Campaign site
  • About the campaign

    The awareness campaign was officially launched on 1 November 2020. It focuses on the many challenges facing affected families and the urgent need for action. Attractively prepared specialist information and memorable interviews with affected persons and a doctor highlight the most important topics. There is also a focus on the more flexible forms of work and teaching that have become possible since the start of the coronavirus pandemic. Parents of children with cancer have been demanding [C1] this for a long time – so far without success.

    In total, the campaign reached around 2.85 million people, raising awareness of the disease and the associated challenges faced by those affected. 

Visual Diagnose: Hirntumor

Being diagnosed with a brain tumour

Brain tumours in children and adolescents are the second most common form of cancer in this age group. Even after successful treatment, the situation of a whole family can change permanently. The late effects of the disease and therapy often leave traces that have far-reaching consequences on the quality of life and future prospects of the survivors.

Campaign site
  • About the campaign

    The awareness campaign was launched on 1 June 2020. Its focus was on the challenges for the affected children and their parents. Informative factual texts and a large number of interviews with experts and survivors impressively showed what effects both the disease and therapy can have on physical and mental development. For the situation to improve, there is an urgent need for more contact points which advise survivors and offer effective and long-term support for professional integration.

    The campaign reached around 2.25 million people who were made aware of the medical as well as psychosocial consequences of brain tumours in children and adolescents.

Kampagne Ohne Forschung, keine Heilung

No research, no cure 

Although medicine has made great progress, one child still dies of cancer almost every week in Switzerland. As childhood cancer is a rare disease, a relatively large number of research projects is needed for a small group of patients, which necessarily entails high costs. Clinical research needs sufficient funding to further improve the chances of recovery.

Campaign site
  • About the campaign

    The awareness campaign was launched on 1 November 2019. Its focus was on clinical research into childhood cancer and its chronic underfunding. Since state funding alone is not sufficient, about 60 per cent of expenses have to be financed through donations and external funding. In interviews and video clips, experts and survivors had their say, impressively describing the medical achievements and explaining why clinical research in the field of childhood cancer is of central importance.

    In total, the campaign reached around 2.3 million people who were made aware of the issue of childhood cancer research. The focus was on the importance of research and the particular financial challenges it faces in Switzerland.

Kampagne Geheilt, aber nicht ganz gesund

Cured, but not entirely healthy

Thanks to medical progress, four out of five children and adolescents nowadays survive cancer. But around 80 per cent of long-term survivors are at risk of suffering the late effects of the disease and therapy in adulthood – in other words, the disease accompanies them throughout their lives. Regular and personalised follow-up care is essential in order to detect late effects at an early stage and to treat them in a significantly better way. 

Campaign site
  • About the campaign

    The prevention and awareness campaign was launched on 1 June 2019. Its focus was on the many challenges childhood cancer survivors face due to late effects. Medical aspects were addressed as well as the need for systematised and personalised follow-up care in Switzerland. In moving interviews, people affected talked about their experiences and challenges in everyday life.

    In total, the campaign reached over 1 million people, raising awareness of the late effects of childhood cancer, the challenges faced by those affected and the importance of follow-up care.  

Kampagne 4von5

Solidarity campaign 4outof5 – 
your wish for a child with cancer

Thanks to medical advances in the treatment of childhood and adolescent cancer, four out of five children in Switzerland can be cured today. Nevertheless, childhood cancer is the second biggest cause of death in children – after accidents. A diagnosis of cancer is a shock for the whole family, and the resulting fight against the disease is not just demanding in physical terms, but also often poses a considerable psychological and financial burden.  

Campaign site
  • About the campaign

    To raise public awareness of the issue of childhood cancer and to trigger a wave of solidarity with those affected throughout the country, Childhood Cancer Switzerland launched a campaign incorporating an initiative to send a message of encouragement in September 2018. People were invited to show sympathy and solidarity with children with cancer by leaving a personal message for an affected child or a child’s family on the Childhood Cancer Switzerland website.

    The response was overwhelming, with hundreds of messages coming in from all over Switzerland to give those affected courage and hope. On the occasion of International Childhood Cancer Day, Childhood Cancer Switzerland presented the specialised children’s hospitals and member organisations with a selection of the most heart-warming messages in the form of colourful mobiles, posters and cloud-shaped pinboards made of wood for the common rooms and parents’ homes near the hospitals. Whether children, young people, parents or siblings – we wanted them all to know that they are not alone in their struggle.  

Kampagne Augenkrebs

Seeing white – eye cancer in children

Early diagnosis can save lives. This also applies to eye cancer in children. Retinoblastomas arise in the retina and the symptoms can easily be recognised by parents. With early diagnosis and correct treatment, 95 per cent of children can be cured.

Campaign site
  • About the campaign

    The prevention and awareness campaign was launched on 1 June 2018. It provided detailed information on simple ways to detect the disease early and on treatment options. Motivating videos with survivors who themselves had eye cancer as a child or young person rounded off the campaign. The campaign was organised in cooperation with the German Children’s Eye Cancer Foundation Germany (KAKS).

Campaign archive