About the campaign
To raise public awareness of the issue of childhood cancer and to trigger a wave of solidarity with those affected throughout the country, Childhood Cancer Switzerland launched a campaign incorporating an initiative to send a message of encouragement in September 2018. People were invited to show sympathy and solidarity with children with cancer by leaving a personal message for an affected child or a child’s family on the Childhood Cancer Switzerland website.
Messages of encouragement for children with cancer and their families
The response was overwhelming, with hundreds of messages coming in from all over Switzerland. Young and old alike expressed their sympathy with great contributions, giving courage and hope to those affected. Many people who learned about the challenges in the field of childhood cancer for the first time put a case for an improvement of the social and legal situation of those affected in their messages.
A selection of wishes
What became of the wish campaign
On the occasion of International Childhood Cancer Day, Childhood Cancer Switzerland presented the specialised children’s hospitals and member organisations with a selection of the most heart-warming messages in the form of colourful mobiles, posters and cloud-shaped pinboards made of wood for the common rooms and parents’ homes near the hospitals. Whether children, young people, parents or siblings – we wanted them all to know that they are not alone in their struggle.
No research, no cure
4outof5 – the solidarity campaign