A fresh breeze for Childhood Cancer Aid Switzerland
After thirty years, it was high time to modernise the image of Swiss Childhood Cancer Aid and adapt it to today’s needs. The general appearance was developed over the last few months in countless hours of project work by all those involved. And now the time has come. The brand image is new. The values that have been in place since 1987 will remain and accompany the association in the future, with a focus on the claim “mitenand starch!” (being strong together) – now actually part of the fresh and colourful logo.